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The Internal technological renewal of a business unit with a mature technology

Author: De Meyer, Arnoud ; Deschoolmeester, DirkINSEAD Area: Technology and Operations Management Series: Working Paper ; 90/15/TM Publisher: Fontainebleau : INSEAD, 1990.Language: EnglishDescription: 25 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: The technological and strategic renewal of a business is one of the major challenges facing European and American companies. Dematuring the technology of a business unit is possible, but it is a daunting task. Many forces of resistance against the internalization of a new core technology exist. On the basis of 18 in-depth case studies the authors have designed a framework to analyse the issues of internal variables and relationships which determine the optimal organizational structure for the internalization of a new technology. They propose a three stage model of perception, uncertainty reduction and internalization
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The technological and strategic renewal of a business is one of the major challenges facing European and American companies. Dematuring the technology of a business unit is possible, but it is a daunting task. Many forces of resistance against the internalization of a new core technology exist. On the basis of 18 in-depth case studies the authors have designed a framework to analyse the issues of internal variables and relationships which determine the optimal organizational structure for the internalization of a new technology. They propose a three stage model of perception, uncertainty reduction and internalization

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