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An Empirical investigation of manufacturing strategies in European industry

Author: De Meyer, Arnoud INSEAD Area: Technology and Operations Management Series: Working Paper ; 90/36/TM Publisher: Fontainebleau : INSEAD, 1990.Language: EnglishDescription: 19 p.Type of document: INSEAD Working Paper Online Access: Click here Abstract: The need for the development of a manufacturing strategy has been stressed greatly over the last decennium. Few authors have however attempted to define generic manufacturing strategies. Roth and Miller have proposed an empirical approach to determine manufacturing strategies on the basis of a North American sample. In this paper their method is applied to a European sample in order to determine the robustness of their results both over time and in different geographical regions. The proposed method proves to be useful, but does not lead to generic strategies for both Europe and North America. This may be explained by bias in the samples or by differences between the strategies of European and North American firms. For the European sample the results prove to be stable over time. Three categories can be distinguished: high performance product manufacturers, manufacturing innovators and a marketing oriented group of manufacturers
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The need for the development of a manufacturing strategy has been stressed greatly over the last decennium. Few authors have however attempted to define generic manufacturing strategies. Roth and Miller have proposed an empirical approach to determine manufacturing strategies on the basis of a North American sample. In this paper their method is applied to a European sample in order to determine the robustness of their results both over time and in different geographical regions. The proposed method proves to be useful, but does not lead to generic strategies for both Europe and North America. This may be explained by bias in the samples or by differences between the strategies of European and North American firms. For the European sample the results prove to be stable over time. Three categories can be distinguished: high performance product manufacturers, manufacturing innovators and a marketing oriented group of manufacturers

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