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Comparison advertising: a worldwide study

Author: Boddewyn, J. J. ; Marton, KatherinMeeting: International Advertising Association (1938 Series: Communication arts books Publisher: Hastings House, 1978.Language: EnglishDescription: x, 245 p. ; 24 cm.ISBN: 0803812493Type of document: BookNote: "A worldwide study sponsored by the International Advertising Association."/Includes index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
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Print HF5827 .B577
(Browse shelf)
000015747
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"A worldwide study sponsored by the International Advertising Association."/Includes index

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