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Advertising principles, problems, and cases

Author: Dirksen, Charles J. ; Kroeger, Arthur ; Nicosia, Francesco M.Publisher: Irwin, 1977.Edition: 5th edLanguage: EnglishDescription: xviii, 690 p. ; 25 cm.ISBN: 0256019258Type of document: BookNote: First-4th ed. published under title: Advertising principles and problems/Bibliography: p. 675-677/Rev. ed. published as: Advertising. 6th ed. 1983/Includes indexes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5823 .D63 1977
(Browse shelf)
000237309
Available

First-4th ed. published under title: Advertising principles and problems/Bibliography: p. 675-677/Rev. ed. published as: Advertising. 6th ed. 1983/Includes indexes

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