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Managing cooperative advertising: a strategic approach

Author: Greyser, Stephen A. ; Young, Robert FPublisher: Lexington Books 1983.Language: EnglishDescription: x, 170 p. ; 24 cm.ISBN: 0669063010Type of document: BookNote: Bibliography: p. 169-170
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5827.4 .Y68 1983
(Browse shelf)

Bibliography: p. 169-170

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