Normal view MARC view

General Electric and SNECMA [A andB]

Author: Doz, Yves L. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 17 p. + 6 p.Type of document: INSEAD CaseAbstract: Both SNECMA and GE are considering entering the civilian jet engine market. The case analyses how they approach that decision, why they might cooperate, and what issues stand in the way of cooperation: strategic interests of both firms and nations, issues of technology transfer, uncertainties about market development, differences between public and private sector firms, national cultures.Pedagogical Objectives: To allow participants to suggest a design for a difficult alliance: what to include in the alliance, how to structure it, how to control it. This discussion can be followed by a presentation and discussion of the actual agreements between GE and SNECMA.
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
INSEAD Case Doriot Library
INSEAD Publications Display
Print Consultation only

To allow participants to suggest a design for a difficult alliance: what to include in the alliance, how to structure it, how to control it. This discussion can be followed by a presentation and discussion of the actual agreements between GE and SNECMA.

Both SNECMA and GE are considering entering the civilian jet engine market. The case analyses how they approach that decision, why they might cooperate, and what issues stand in the way of cooperation: strategic interests of both firms and nations, issues of technology transfer, uncertainties about market development, differences between public and private sector firms, national cultures.

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?