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Canon: competing on capabilities

Author: Ghoshal, Sumantra ; Ackenhusen, MaryINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 22 p.Type of document: INSEAD CaseAbstract: Canon has sustained a very high growth rate by continously building new capabilities and exploiting these capabilities. In particular, the case focuses on the organizational structures and management processes that support its ability to build and leverage competenciesPedagogical Objectives: To examine the resource-based (or core competency-based) view of strategy; how such an approach differs from, and complements, the more traditional conceptualization of strategy focused on industry structure; to discuss the organizational attributes necessary to manage a company portfolio of capabilities
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To examine the resource-based (or core competency-based) view of strategy; how such an approach differs from, and complements, the more traditional conceptualization of strategy focused on industry structure; to discuss the organizational attributes necessary to manage a company portfolio of capabilities

Canon has sustained a very high growth rate by continously building new capabilities and exploiting these capabilities. In particular, the case focuses on the organizational structures and management processes that support its ability to build and leverage competencies

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