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EniChem, ICI and the European polyvinyl chloride industry: 1980-84

Author: Doz, Yves L. ; Salk, JaneINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1991.Language: EnglishDescription: 18 p.Type of document: INSEAD CaseAbstract: The case presents the situation (market, capacities, plants and organization) of the polyvinyl chloride businesses of ICI and ENICHEM, to allow discussion of the economic benefits of a possible merger between these two companiesPedagogical Objectives: To analyze how collaborative strategies and an alliance can help restructure an industry in which independent competitive strategies would not be successful, given a stalemate between equally sized competitors in a mature commodity market.
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To analyze how collaborative strategies and an alliance can help restructure an industry in which independent competitive strategies would not be successful, given a stalemate between equally sized competitors in a mature commodity market.

The case presents the situation (market, capacities, plants and organization) of the polyvinyl chloride businesses of ICI and ENICHEM, to allow discussion of the economic benefits of a possible merger between these two companies

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