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Organizational buying behavior

Author: Bonoma, Thomas V. ; Zaltman, GeraldPublisher: American Marketing Association, 1978.Language: EnglishDescription: 159 p ; 23 cm.ISBN: 0877571066Type of document: BookNote: Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976/Bibliography: p. 145-159
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5437 .O7
(Browse shelf)
000114789
Available

Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976/Bibliography: p. 145-159

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