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Metatheory and consumer research

Author: Zaltman, Gerald ; Pinson, Christian ; Angelmar, ReinhardINSEAD Area: Marketing Series: Holt, Rinehart and Winston marketing series Publisher: Holt, Reinhart and Winston, 1973.Language: EnglishDescription: xiv, 226 p ; 24 cm.ISBN: 003091566XType of document: INSEAD BookNote: Bibliography: p. 202-215
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Item type Current location Collection Call number Status Date due
INSEAD Book Doriot Library
Main Collection
Print HF5415.3 .Z3
(Browse shelf)
000182844
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INSEAD Book Doriot Library
Main Collection
Print HF5415.3 .Z3
(Browse shelf)
000010946
Available

Bibliography: p. 202-215

Digitized

Contents Editors' Foreword Preface ix Acknowledgements vii xi CHAPTER 1 METATHEORY AND RESEARCH Introduction 1 Metatheory 4 Plan of the Book 1 19 21 22 CHAPTER 2 THE NATURE OF CONCEPTS Introduction 21 Concepts, Terms, and Objects Types of Concepts 32 Concept Validity 39 Summary 47 CHAPTER 3 THE NATURE OF PROPOSITIONS Introduction 48 49 Sentences and Propositions 52 Syntactical Dimensions of Propositions 55 Semantical Dimension of Propositions Types of Relationships 60 The Search for Truth: From Hypotheses to Laws CHAPTER 4 THEORIES 72 Introduction 72 73 The Nature of Theories The Definition of Theories 74 The "Cognitive Status" of Theories Degree of Formalization of Theories Model 87 81 84 xiv CONTENTS EVALUATlNG THEORlES 91 CHAPTER 5 Introduction 91 Formal Criteria 93 Semantic Criteria 95 Methodological Criteria 97 Epistemological 99 An Evaluation of Three Major Consumer Behavior Models 103 Conclusion 121 CHAPTER 6 THE NATURE OF EXPLANATION 123 Introduction 123 What Is an Explanation 124 Causality and the Concept of Crucial Test in Explanation 125 Levels of Understanding in Explanation Types of Scientific Explanation 131 Evaluating Explanations 138 The Role of Explanation in Developing Marketing Strategy 143 THE NATURE OF PREDICTION 146 Introduction 146 The Nature of Prediction 148 Scientific Versus Nonscientific Prediction The Structure of Scientific Prediction Levels of Understanding in Prediction Prediction Techniques 157 Evaluating Predictions 160 Summary 171 129 CHAPTER 7 149 150 154 CHAPTER 8 METACRITERIA FOR CONTROL 173 Introduction 173 The Concept of Control 174 The Uses of Control 175 Metatheoretical Aspects of Control 176 The Controller and the Control System 179 Design of Control 181 Evaluation of Control 184 Prospects for a Metatheory of Control 189 GLOSSARY 191 BIBLIOGRAPHY 202 Index 217

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