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Consumer behavior: basic findings and management implications

Author: Zaltman, Gerald ; Wallendorf, Melanie Series: Theories in marketing series Publisher: Wiley, 1979.Language: EnglishDescription: xiv, 567 p. ; 24 cm.ISBN: 0471981265Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .Z28
(Browse shelf)

Includes bibliographical references and index

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