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Consumer decision processes: marketing and advertising implications

Author: Nicosia, Francesco M. Series: Prentice-Hall international series in management ; Prentice-Hall behavioral sciences in business seriesPublisher: Prentice Hall, 1966.Language: EnglishDescription: xviii, 284 p ; 24 cm.Type of document: BookNote: "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."/Bibliography: p. 247-272
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .N5
(Browse shelf)
000064000
Available

"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."/Bibliography: p. 247-272

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