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Perceived uncertainty and consumer characteristics in brand choice: investigation with durable and nondurable products

Author: Möller, Kristian Series: Acta Academiae Oeconomicae Helsingiensis Publisher: Helsinki School of Economics and Business Administration, 1979.Language: EnglishDescription: 219, 46 p. ; 25 cm.Type of document: BookNote: Bibliography: p. 205-218
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .M64
(Browse shelf)
000064042
Available

Bibliography: p. 205-218

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