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Brand loyalty: measurement and management

Author: Chestnut, Robert W. ; Jacoby, Jacob Series: Wiley series on marketing management Publisher: Wiley, 1978.Language: EnglishDescription: xiv, 157 p. ; 22 cm.ISBN: 0471028452Type of document: BookNote: "A Ronald Press publication."/Bibliography: p. 121-149/Includes indexes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .J32
(Browse shelf)
000063952
Available

"A Ronald Press publication."/Bibliography: p. 121-149/Includes indexes

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