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Multiattribute decisions in marketing: a measurement approach

Author: Green, Paul E. ; Wind, Yoram Series: Editors' series in marketing Publisher: Dryden Press, 1973.Language: EnglishDescription: xvii, 396 p ; 24 cm.ISBN: 0030919150Type of document: BookNote: Bibliography: p. 374-387
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .G697
(Browse shelf)
000183081
Available

Bibliography: p. 374-387

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