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The Effect of information on consumer and market behavior

Author: Mitchell, Andrew A. Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1978.Language: EnglishDescription: ix, 112 p. ; 28 cm.ISBN: 0877571031Type of document: BookNote: Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977/Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .E45
(Browse shelf)
000063879
Available

Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977/Includes bibliographies

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