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Handbook of consumer motivations: the psychology of the world of objects

Author: Dichter, Ernest Series: McGraw-Hill series in marketing and advertising Publisher: McGraw-Hill, 1964.Language: EnglishDescription: xvi, 486 p ; 21 cm.Type of document: BookNote: Bibliography: p. 479-480
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .D5
(Browse shelf)

Bibliography: p. 479-480

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