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Buyer/consumer information processing: [papers of a workshop

Author: Hughes, G. David ; Ray, Michael L. Corporate author: Association for Consumer Research Publisher: University of North Carolina Press, 1974.Language: EnglishDescription: 425 p ; 24 cm.ISBN: 0807812358Type of document: BookNote: "A joint project of the Association for Consumer Research and the American Marketing Association."/Bibliography: p. 385-425
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.3 .B88
(Browse shelf)
000063598
Available

"A joint project of the Association for Consumer Research and the American Marketing Association."/Bibliography: p. 385-425

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