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Focus group interviews: a reader

Author: Higginbotham, James B. ; Cox, Keith KohnPublisher: American Marketing Association, 1979.Language: EnglishDescription: vi, 129 p. ; 28 cm.ISBN: 0877571236 (pbkType of document: BookNote: Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .F63 1979
(Browse shelf)
000010375
Available

Includes bibliographies

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