Normal view MARC view

Attitude research reaches new heights

Author: King, Charles W. ; Tigert, Douglas J Series: Marketing research technique series ; 14 Publisher: American Marketing Association, 1971.Language: EnglishDescription: vii, 339 p ; 23 cm.Type of document: BookNote: Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970/Includes bibliographies
Tags: No tags from this library for this title. Add tag(s)
Log in to add tags.
Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .A443
(Browse shelf)
000110464
Available

Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970/Includes bibliographies

There are no comments for this item.

Log in to your account to post a comment.
Koha 3.18 - INSEAD Library Catalogue
Library Home | Contact Us | What's Koha?