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Marketing research: text and cases

Author: Westfall, Ralph L ; Boyd, Harper W. ; Stasch, Stanley FPublisher: Irwin, 1977.Edition: 4th edLanguage: EnglishDescription: xii, 692 p. ; 24 cm.ISBN: 0256018383Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .B65 1977
(Browse shelf)
000063085
Available

Includes bibliographical references and index

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