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Attitude research plays for high stakes

Author: Maloney, John Clement ; Silverman, Bernard Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1976.Language: EnglishDescription: vii, 279 p. ; 23 cm.ISBN: 0877571171Type of document: BookNote: Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .A773 1977
(Browse shelf)

Includes bibliographies

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