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Marketing research: private and public sector decisions

Author: Day, George S. ; Aaker, David A. Series: Wiley series in marketing Publisher: Wiley, 1980.Language: EnglishDescription: xvi, 628 p. ; 25 cm.ISBN: 0471000590Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.2 .A35 1980
(Browse shelf)

Includes bibliographical references and index

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