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Multinational product management

Author: Keegan, Warren J. ; Mayer, Charles S.Publisher: American Marketing Association, 1977.Language: EnglishDescription: vi, 184 p ; 23 cm.ISBN: 0877570922Type of document: BookNote: Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association/Includes bibliographical references
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.15 .M84
(Browse shelf)
000188692
Available

Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association/Includes bibliographical references

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