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Market planning for new industrial products

Author: Choffray, Jean Marie ; Lilien, Gary L. Series: Ronald series on marketing management Publisher: Wiley, 1980.Language: EnglishDescription: xv, 294 p. ; 25 cm.ISBN: 0471049182Type of document: BookNote: "A Ronald Press publication."/Bibliography: p. 274-285/Includes indexes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.15 .C47
(Browse shelf)
000201362
Available

"A Ronald Press publication."/Bibliography: p. 274-285/Includes indexes

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