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Marketing management and strategy: formerly Readings in marketing management : a reader

Author: Kotler, Philip ; Cox, Keith KohnPublisher: Prentice Hall, 1980.Edition: Rev. edLanguage: EnglishDescription: xii, 432 p. ; 24 cm.ISBN: 0135581222Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.13 .M3524 1980
(Browse shelf)

Includes bibliographical references and index

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