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Marketing strategy and plans: systematic marketing management

Author: Luck, David Johnston ; Ferrell, O. C.Publisher: Prentice Hall, 1979.Language: EnglishDescription: xv, 474 p. ; 25 cm.ISBN: 0135582547Type of document: BookNote: Includes index/Bibliography: p. 455-461
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.13 .L75
(Browse shelf)

Includes index/Bibliography: p. 455-461

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