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Human behavior in marketing

Author: Field, George Albert ; Douglas, John ; Tarpey, Lawrence X ; Field, George AlbertPublisher: Merrill, 1967.Language: EnglishDescription: xi, 204 p ; 23 cm.Type of document: BookNote: "Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."/Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.1 .D6
(Browse shelf)
000069520
Available

"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."/Includes bibliographies

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