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Applications of the sciences in marketing management

Author: Bass, Frank Myron ; King, Charles W. ; Pessemier, Edgar A.Meeting: Krannert Graduate School of Industrial AdministrationPublisher: Wiley, 1968.Language: EnglishDescription: xiv, 456 p ; 24 cm.Type of document: BookNote: "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."/Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415.1 .A6
(Browse shelf)
000069603
Available

"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."/Includes bibliographies

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