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Persuasion in marketing: the dynamics of marketing's great untapped resource

Author: Schwerin, Horace S ; Newell, Henry HPublisher: Wiley, 1981.Language: EnglishDescription: xiii, 259 p. ; 24 cm.ISBN: 0471045543Type of document: BookNote: "A Ronald Press publication."/Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .S3617
(Browse shelf)
000062509
Available

"A Ronald Press publication."/Includes bibliographical references and index

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