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Public policy and marketing thought: proceedings from the ninth Paul D. Converse symposium

Author: Andreasen, Alan R. ; Sudman, SeymourPublisher: American Marketing Association, 1976.Language: EnglishDescription: ix, 161 p ; 23 cm.ISBN: 0877570736Type of document: BookNote: "The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."/Bibliography: p. 145-161
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .P74
(Browse shelf)
000062251
Available

"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."/Bibliography: p. 145-161

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