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Market segmentation; concepts and applications

Author: Fiorillo, Henry F. ; Engel, James F. ; Cayley, Murray Alexander Series: Holt, Rinehart and Winston marketing series Publisher: Holt, Rinehart and Winston, 1972.Language: EnglishDescription: xiii, 486 p ; 23 cm.ISBN: 0030880823Type of document: BookNote: Bibliography: p. 469-483
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .E647
(Browse shelf)

Bibliography: p. 469-483

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