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Conceptual and theoretical developments in marketing

Author: Ferrell, O. C. ; Brown, Stephen Walter ; Lamb, Charles W. Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1979.Language: EnglishDescription: xxi, 709 p. ; 23 cm.ISBN: 0877571228Type of document: BookNote: Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979/Includes bibliographies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .C547375
(Browse shelf)
000061931
Available

Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979/Includes bibliographies

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