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Marketing classics: a selection of influential articles

Author: Cox, Keith Kohn ; Enis, Ben M.Publisher: Allyn and Bacon, 1977.Edition: 3d edLanguage: EnglishDescription: xvii, 461 p. ; 24 cm.ISBN: 0205057152Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .E67 1977
(Browse shelf)

Includes bibliographical references and index

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