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Promotional strategy: managing the marketing communications process

Author: Engel, James F. ; Warshaw, Martin R ; Kinnear, Thomas C.Publisher: Irwin, 1979.Edition: 4th edLanguage: EnglishDescription: xiv, 755 p., [2] leaves of plates ; 25 cm.ISBN: 0256021562Type of document: BookNote: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .E65 1979
(Browse shelf)
000065346
Available

Includes bibliographical references and index

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