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Diffusing marketing theory and research: the contributions of Bauer, Green, Kotler, and Levitt

Author: Andreasen, Alan R. ; Gardner, David Morgan ; Converse, Paul Dulaney Series: American Marketing Association proceedings series Publisher: American Marketing Association, 1979.Language: EnglishDescription: v, 148 p ; 23 cm.ISBN: 0877571163Type of document: BookNote: "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."/Bibliography: p. 131-148
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .D4883
(Browse shelf)
000065320
Available

"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."/Bibliography: p. 131-148

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