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The Changing marketing environment: new theories and applications : 1981 educators' conference proceedings

Author: Bernhardt, Kenneth L. Publisher: American Marketing Association, 1981.Language: EnglishDescription: xiv, 471 p. ; 28 cm.ISBN: 0877571511Type of document: BookNote: Includes bibliographies and indexes
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .A2 A58 1981 February
(Browse shelf)
000346241
Available
Book Doriot Library
Main Collection
Print HF5415 .A2 A58 1981 August
(Browse shelf)
000017289
Available

Includes bibliographies and indexes

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