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Marketing in the 80's: changes and challenges

Author: Bagozzi, Richard P. Series: American Marketing Association proceedings series ; 46 Publisher: American Marketing Association, 1980.Language: EnglishDescription: xviii, 538 p ; 28 cm.ISBN: 0877571414 (pbkType of document: BookNote: Papers given at the conference to be held in Chicago, Aug. 3-6, 1980/Includes bibliographies and index
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .A2 A58 1980 August
(Browse shelf)
000017123
Available

Papers given at the conference to be held in Chicago, Aug. 3-6, 1980/Includes bibliographies and index

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