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Marketing in turbulent times and Marketing, the challenges and the opportunities: 1975 combined proceedings

Author: Mazze, Edward M. Series: American Marketing Association series ; 37 Publisher: American Marketing Association, 1975.Language: EnglishDescription: xxvii, 712 p. ; 28 cm.ISBN: 0877570671Type of document: BookNote: "Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975."/Includes bibliographies and indexes/On spine 1975 combined proceedings
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5415 .A2 A58 1975 Spring
(Browse shelf)
000013809
Available

"Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975."/Includes bibliographies and indexes/On spine 1975 combined proceedings

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