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Regionalization of global thinking: strategy and organization of European MNCs in Asia

Author: Schütte, Hellmut INSEAD Area: Asian Business and Comparative Management In: Dynamics in Pacific Asia: conflict, competition and cooperation - Radtke, Kurt W.;Stam, Joop A.;Groenewege - 1998 - Book Language: EnglishDescription: p. 243-263.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: Europe's MNCs are rising to meet the opportunities which Asia's markets offer. But the shift towards Asia brings unexpected problems which are rooted in the strategic and organizational complexities of large firms. There is no end in sight to the new challenges for European MNCs in Asia
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Europe's MNCs are rising to meet the opportunities which Asia's markets offer. But the shift towards Asia brings unexpected problems which are rooted in the strategic and organizational complexities of large firms. There is no end in sight to the new challenges for European MNCs in Asia

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