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The Champagne industry in 1993

Author: Cool, Karel O. ; Howe, James ; Henderson, JamesINSEAD Area: Strategy In: Strategy: process, content, context: an international perspective - De Wit, Bob;Meyer, Ron W.;Heugens, Perse - 1998 - Book Language: EnglishDescription: p. 1120-1140.Type of document: INSEAD ChapterNote: Please ask the Library for this chapterAbstract: The chapter describes how the champagne industry developed, how it prospered due to the cooperation between the grape growers and the champagne producers, and how it found itself in 1993 with massive overcapacity due to break-down of cooperation. The case poses the questions wether the future will be competitive or cooperative.
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The chapter describes how the champagne industry developed, how it prospered due to the cooperation between the grape growers and the champagne producers, and how it found itself in 1993 with massive overcapacity due to break-down of cooperation. The case poses the questions wether the future will be competitive or cooperative.

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