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KAO corporation

Author: Ghoshal, Sumantra ; Butler, CharlotteINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1992. ; INSEAD Euro-Asia Centre (EAC) 1992.Language: EnglishDescription: 26 p.Type of document: INSEAD CaseAbstract: KAO is rated as one of the most innovative and successful companies in Japan. Focusing on Kao's successful entry into the cosmetics business as an illustration, the case describes the internal management processes that lie at the core of the learning ability that supports its innovation and creativity. The case also describes the challenges the company is facing in transferring this learning capability to its operations outside JapanPedagogical Objectives: To address the fact that organizational learning is increasingly the focus of management attention in large companies. The case raises the following two issues for class discussion: what organizational structures and processes are necessary to develop learning and innovation capabilities, and how are these capabilities to be diffused to the international operations of a multinational corporation
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To address the fact that organizational learning is increasingly the focus of management attention in large companies. The case raises the following two issues for class discussion: what organizational structures and processes are necessary to develop learning and innovation capabilities, and how are these capabilities to be diffused to the international operations of a multinational corporation

KAO is rated as one of the most innovative and successful companies in Japan. Focusing on Kao's successful entry into the cosmetics business as an illustration, the case describes the internal management processes that lie at the core of the learning ability that supports its innovation and creativity. The case also describes the challenges the company is facing in transferring this learning capability to its operations outside Japan

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