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Big business blunders: mistakes in multinational marketing

Author: Ricks, David A. Series: Irwin series in marketing Publisher: Dow Jones, 1983.Language: EnglishDescription: 158 p. ; 23 cm.ISBN: 0256028508Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5411 .R53 1983
(Browse shelf)

Includes bibliographical references

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