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Export marketing: lessons from Europe

Author: Sheth, Jagdish N. (editor) ; Schönfeld, Hanns Martin (editor)Meeting: University of Illinois at Urbana-ChampaignPublisher: University of Illinois, 1980.Language: EnglishDescription: 216 p ; 23 cm.Type of document: BookNote: Based on a seminar held at the University of Illinois at Urbana-Champaign Oct. 31-Nov. 3, 1978, and sponsored by the Executive Development Center of the College of Commerce and Business Administration of the University of Illinois/Includes bibliographical referencesContents Note: Emerging importance of export marketing for U.S. products / Jagdish N. Sheth -- Export for the small company / George Holz -- World trade in perspective / Lawrence A. Walker -- Export promotion in the Federal Republic of Germany / Jens Luebbert -- The role of governments in promoting exports / Lawrence A. Walker and Hanns-Martin Schoenfeld -- Exporting German coffee to traditionally tea-drinking Japanese / Hans Gunther Meissner -- European export strategies of leading Danish companies
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Item type Current location Collection Call number Status Date due
Book Doriot Library
Main Collection
Print HF5411 .E96 1980
(Browse shelf)
000203269
Available

Based on a seminar held at the University of Illinois at Urbana-Champaign Oct. 31-Nov. 3, 1978, and sponsored by the Executive Development Center of the College of Commerce and Business Administration of the University of Illinois/Includes bibliographical references

Emerging importance of export marketing for U.S. products / Jagdish N. Sheth -- Export for the small company / George Holz -- World trade in perspective / Lawrence A. Walker -- Export promotion in the Federal Republic of Germany / Jens Luebbert -- The role of governments in promoting exports / Lawrence A. Walker and Hanns-Martin Schoenfeld -- Exporting German coffee to traditionally tea-drinking Japanese / Hans Gunther Meissner -- European export strategies of leading Danish companies

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