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Catching the customers on the web

Author: Barsoux, Jean-Louis ; Angehrn, Albert A.INSEAD Area: Technology and Operations Management In: Mastering enterprise: your single-source guide to becoming an entrepreneur - Birley, Sue;Muzyka, Daniel F. - 1997 - INSEAD Book Language: EnglishDescription: p. 135-140.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: The Internet will have a huge impact on the way business is done - especially for small and emerging companies. Albert Angehrn and Jean-Louis Barsoux explain the ramifications
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The Internet will have a huge impact on the way business is done - especially for small and emerging companies. Albert Angehrn and Jean-Louis Barsoux explain the ramifications

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