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Note on the video camera industry in 1984

Author: Cool, Karel O. INSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 1991.Language: EnglishDescription: 13 p.Type of document: INSEAD CaseAbstract: The case describes the battle for the emerging standard in video cameras between Matsushita, Sony and Philips and speculates about the possible evolution of the market for video cameras. It describes the de facto standard setting (VCRs) and committee standard setting (8mm)Pedagogical Objectives: To analyze issues related to de facto standard setting; the role of complementary products in this process; the impact of network externalities on competitive positioning and competitive implications of product compatibility
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INSEAD Case Doriot Library
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To analyze issues related to de facto standard setting; the role of complementary products in this process; the impact of network externalities on competitive positioning and competitive implications of product compatibility

The case describes the battle for the emerging standard in video cameras between Matsushita, Sony and Philips and speculates about the possible evolution of the market for video cameras. It describes the de facto standard setting (VCRs) and committee standard setting (8mm)

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