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Market research

Author: Muzyka, Daniel F. INSEAD Area: Entrepreneurship and Family Enterprise In: Mastering enterprise: your single-source guide to becoming an entrepreneur - Birley, Sue;Muzyka, Daniel F. - 1997 - INSEAD Book Language: EnglishDescription: p. 37-38.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: Daniel Muzyka provides a few basic observations regarding market research that are often made by entrepreneurs
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Daniel Muzyka provides a few basic observations regarding market research that are often made by entrepreneurs

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