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Politique de production de l'entreprise multinationale

Author: De Meyer, Arnoud INSEAD Area: Technology and Operations Management In: Encyclopédie de gestion - Simon, Yves;Joffre, Patrick - 1997 - Book Language: FrenchDescription: p. 2383-2392.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: The paper develops the classical model of manufacturing strategy and uses the data from the European Manufacturing survey to illustrate what European companies do in their strategy development. The focus of the paper is on the need to become more innovative, to develop customer partnerships and to transform the product into an augmented product, i.e. combine with services
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The paper develops the classical model of manufacturing strategy and uses the data from the European Manufacturing survey to illustrate what European companies do in their strategy development. The focus of the paper is on the need to become more innovative, to develop customer partnerships and to transform the product into an augmented product, i.e. combine with services

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