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Product development in the textile machinery industry

Author: De Meyer, Arnoud INSEAD Area: Technology and Operations Management In: Managing product development - Nishiguchi, Toshihiro - 1996 - Book Language: EnglishDescription: p. 280-292.Type of document: INSEAD ChapterNote: Please ask the Library for this chapter.Abstract: The product development process is one of the most widely studied activities in the firm. In this study, the author attempts to take a holistic view. If one looks at the product development process in one particular industry, what are the differences and commonalities between the different companies competing with each other? And can these differences and commonalities explain the differences in performance between companies? This chapter gives a progress report after having studied five companies. The results section focuses on three aspects: the design philosophy, the organization of the design development and the shortening of design cycle times
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The product development process is one of the most widely studied activities in the firm. In this study, the author attempts to take a holistic view. If one looks at the product development process in one particular industry, what are the differences and commonalities between the different companies competing with each other? And can these differences and commonalities explain the differences in performance between companies? This chapter gives a progress report after having studied five companies. The results section focuses on three aspects: the design philosophy, the organization of the design development and the shortening of design cycle times

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