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Anton Dreesmann: the rise and fall of a department store dynasty

Author: Kets de Vries, Manfred F. R. ; Hennemann, NellekeINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 1992.Language: EnglishDescription: 28 p.Type of document: INSEAD CaseAbstract: This case describes the evolution, expansion and internationalization of a family-owned company in the area of retail and services. It looks at the role of the family and particularly its driving force, Anton DreesmannPedagogical Objectives: To demonstrate the relationship between personality, leadership style, corporate culture, strategy and structure; to highlight the problems around the succession
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To demonstrate the relationship between personality, leadership style, corporate culture, strategy and structure; to highlight the problems around the succession

This case describes the evolution, expansion and internationalization of a family-owned company in the area of retail and services. It looks at the role of the family and particularly its driving force, Anton Dreesmann

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